GEMpay Intends On Establishing Visual IdentityAs Easy As Stacking Legos: This Is BlockoEnvisioning The GEMpay Prospect Through Visual RepresentationArtistic Expression In Logo Conception
The main color of GEMpay was defined as purple with the meaning of “purple ocean.” Purple ocean is a combination of a red and blue ocean symbolizin the creation of a market with new value (blue ocean) by changing ideas in a market with many competitors (red ocean). We think it is a very good expression of GEMpay, which has a competitive edge through a differentiated strategy called “ technology”, while reducing risk in the already established market called “point market.”